Visuals are the most valuable source of information for the human brain; that much has been proven through years of scientific study. The fun fact is that training videos can be made more engaging if they provide the participants more to “see” and “process” through images and moving pictures rather than text.
Consider the words of Mary Potter , the professor of brain and cognitive sciences at MIT, “(…) what vision does is find concepts. That’s what the brain is doing all day long — trying to understand what we’re looking at.”
Imagine how effective, retentive, and engaging a training curriculum would be if it was powered by videos. Today, you don’t even need to invest any actual resources to create training videos – because of the emergence of AI content.
Countless (and affordable, mind you) text-to-video platforms allow you to provide text prompts to a well-trained AI engine, and it would go and generate a video for you by “understanding” those prompts.
Savvy, right? Let’s dig into the details.
What Advantages Does Text to Video Provide for Creating Training Resources?
All work and no play makes Jack a dull boy.
But what if Jack’s work was augmented with fun things to look at and learn from?
This is exactly what text-to-speech and AI voice generators help you do: create AI content that is engaging and interactive without investing much time or resources.
Several benefits arise from using text-to-video in training:
Improve Comprehension and Retention
Humans comprehend visual media at surprising speeds. The neuroscientists at MIT  have discovered that it only takes 13 milliseconds to register an image in the human brain – enough to be able to identify it.
Text-to-video AI tools help you leverage the full potential of human learning capabilities by aiding you with creating content that it can easily comprehend. This further works to build more engagement and entertainment with the content being delivered through the video.
Visual media helps you represent complicated concepts in a simplified way, aiding learning by making it bite-sized.
Videos that have been enabled with text-to-speech or voice-overs are more accessible for learners with comprehension troubles. Not all candidates have the same learning capacity; while some learn better through watching, others (like those with hearing disabilities) may require a little assistance with captions.
This is where AI content for videos is an excellent accessibility enabler.
Improved Engagement, Higher Motivation
AI tools provide you with necessary features that:
- Help you insert interactive content in the videos, like quizzes, trivia, gamified experiences, and more.
- Help generate better engagement by leveraging pedagogies that involve storytelling and other non-conventional approaches.
Creating videos the traditional way involves hiring actors, script-writers, studio professionals with cameras and video editing tools, and all the works. It is easy to go over your budget to incorporate a simple change in the script. With text-to-video tools, none of that is needed – all you need is a well-prepared script and a capable AI tool.
Using the prompts contained in the script, the text-to-video tool can generate the training video for you.
Best Practices for Using AI Content for Creating Training Videos
Text-to-video tools are simple to use. However, certain best practices influence the quality of the output you get. For example, the selection of voices needs to be thoroughly considered, as it will represent your brand and leave a lasting impact on the learners’ minds.
Let’s go over these best practices:
Making the Right Selections
Not all the flashy visuals are the best ones; not all the voices are the same. When creating training videos, select your visuals and voices in the context of the subject matter.
Make Things Interactive and Measurable
Interactive modules in a video (like quizzes) help keep the candidates engaged. It increases the probability of the candidate completing a training video instead of stopping it midway. Through interactive modules and assessments, it is possible to enhance the learning capacity of the candidates.
Keeping the Content Consistent
It is easy for a script to go off-topic and get derailed from the curriculum. To ensure that the training stays impactful and effective, it should follow a consistent approach and remain on the topic while providing any auxiliary information that will enhance its quality.
Lastly, you can consider optimizing your videos for search engines if you intend to post them for free, public use.
Text-to-video tools have tremendous applications in the learning industry. The following use cases are testimony to that:
This video format is the most popular one used for training videos. You can use text to video tools to create interactive and animated visual content.
Using the concept of high-impact context imagery in addition to a story, script, or context, you can create learning content that follows a storytelling or interview format between two people.
Using AI-generated voices and the power of text to video, you can create explainers for a variety of aspects: technology, organization goals, mission or vision, and so much more.
Kinetic Text Videos
Images aren’t necessary to create a video – you can convert text into visuals by using kinetic visualizations in text-to-video tools.
There are countless combinations of the above use cases as well that you can leverage in various forms to create highly engaging training videos.
Training becomes more effective and impactful when the content generates high participant engagement. Videos are an excellent way to achieve that - and AI tools help create such videos with minimal investment.
If you think text-to-video can help your corporation deliver training more efficiently, you can leverage the power of AI that the leading text-to-speech generators like Listnr provide.
It will help you to select from a range of AI voices and create a branded video that reflects your business persona perfectly.
Stats and References
About Ananay Batra
Founder and CEO @ Listnr Inc